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November 30, 2007

The Dreaded Car Shopping

Shopping for a car is one of those things you hate to do.

It occurred to me that everyone I know has gone to a dealer looking to buy a car, only to get turned off and walk out and end up buying the car at another location. There has to be something wrong if at absolutely every occasion I can remember, the company has turned away a sale, thats just horrible business practice.

The big sticking point always seems to be price. No sales person ever wants to tip their hand too early and actually tell you their price. Give it up already, pick a reasonable money to earn, add it to the invoice and tell people thats the price you'll sell the car for. People are much better informed about the actual prices of the vehicles and what they are selling for these days. Even if they aren't, giving them a good price is likely to do much more to ensure loyalty and bring them and their friends and family back than eeking out a few extra bucks up front.

I know I specifically bought my last vehicle where I did because the salesman was up front with a reasonable price when I asked. I wouldn't have even stuck around if he wasn't.


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