November 20, 2010
On several of the rare occasions when I want to find out more information about something on the news or in an advertisement and head to the web references listed, I've failed to find the information about what was featured. If I care enough, I'll resort to asking Google to find the information if I can remember what it was, I've already had to remember the URL, remembering the content too is unlikely. I understand that listing a simple URL is much easier to remember, usually just the base xyz.com, but if I can't spot what I'm looking for on the front page, I'm not going to find it at all. So get with it and understand your audience, your impact is entirely lost if you fail to hold on to any interest you've captured.
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